The program helps salespeople reinforce their impact in difficult sales situations. It is based on the premise that salespeople are often in a difficult position when they are trying to sell to customers.

Salespeople may have to deal with customer resistance, indecision, or distraction. By using the APPEAL model taught in this program, salespeople can start as winners, take the lead in the conversation, make a strong offer, and use their personal influence.

The program will help salespeople reinforce their impact in difficult sales situations.