Using the CAIDS Model, participants will have a deeper understanding of when consultative selling is relevant and how to use it to improve conversion rates.

They will learn how to engage and motivate customers to buy, by taking into account the customer’s situation and needs. The program provides a structured approach that salespeople and managers can use to identify opportunities for consultative selling.

By applying the principles learned in this program, salespeople will be able to increase their conversion rates and position their product or service value more effectively.