Six Battlefields

Our Mercuri Six Battlefields training is designed to help businesses identify the areas where they need to step up their game in order to impress customers.

The six battlefields are price, quality, service, features, benefits, and convenience. Each one is associated with specific conversation strategies that can give businesses an edge over their competition.

By employing these strategies, businesses can stand out from the crowd and make customers more likely to buy from them.

By the end of the program, participants will be better equipped to win the battle for customer loyalty.

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